Branding & Website design

Context

Simon Yates, a software engineer came to me to make a website for himself. In the 20+ years of his career, he ran his own dev agency and is now a freelance engineer. With such diverse and unconventional background, he had difficulties telling his complete story on a one-pager.

Challenges

As an engineer, he doesn't have much visual aids to make his website “interesting”

Yet, lots of text content - which can look heavy on a website

It's hard to standout in a commodity market of engineers

Results

Branding book

UI style guide

Responsive website

My role + Collaborator

Me (Lead designer) + Simon (Front-end engineer)

Visual Design

Branding

Design System

Accessibility

Copywriting

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Amica: Mobile App Case Study